As more and more of our lives move into the digital sphere, data security and privacy have become an increasing concern both on a societal and governmental level.
\nIndeed, with the growing prevalence of regulations like the EU’s GDPR around the world, collecting data is quickly becoming a treacherous endeavor.
\nHowever, while tighter regulations do make it harder to cast a wide net and collect a huge amount of data from your audience, these restrictions need not dampen the efficacy of your marketing efforts. In fact, limitations can often breed creativity by forcing you to focus your efforts in unexpected areas and come up with new solutions that you would never have thought of otherwise. It’s an old trick that artists have been using for centuries, and marketers should take note.
\nFor example, in a world where personal data is heavily guarded, marketers can use quizzes and assessments to entice consumers to provide their data consensually. By offering an immediate benefit and satisfying the consumer’s curiosity, these creative marketing strategies can have fantastic results.
\n\n
![\"\"](\"https://proweb.p.blends.be/wp-content/uploads/privacy-policy-in-form-1-768x940-1.png\")
\n
Interestingly, in a recent survey of digital skills, 78% of respondents reported that marketing literacy in their organization is intermediate or below. That leaves lots of room for upskilling.
\nSo, taking into account the aforementioned facts, we’ll discuss how to color within the lines of the newest regulations while still maintaining an effective marketing campaign. We’ll go over the obstacles that marketers face, how you can parse your data, how you should collect it, and how you can make it easier to obtain.
\n\n
Working with the growing public awareness of data security
\nThe landscape of data security has changed rapidly over the last 20 years. While data privacy was hardly a blip on the radar of most people back in the year 2000, it’s hard to read more than a couple of articles about technology without hearing about it nowadays.
\nWhile improved data protection is undoubtedly a good thing for consumers, regulations like the GDPR have had a significant negative financial impact on marketing businesses, threatening to destroy a vital piece of their business models. As governments and consumers become more aware of the issues surrounding data privacy, it is becoming harder to run the same personalized and targeted campaigns that were once commonplace.
\n\n
![\"\"](\"https://proweb.p.blends.be/wp-content/uploads/00001-poll-17-1.png\")
\n
Indeed, failure to abide by data laws can not only result with you on the wrong side of the law, but on the bad side of public opinion as well. In today’s age, keeping up-to-date with data security best practices is vital to maintaining an excellent reputation for your business.
\nIn a recent Pew Research study, 79% of respondents reported that they are somewhat or very concerned about how companies are using their data. Similarly, in Cisco’s 2020 Consumer Privacy Survey, 84% of respondents noted that they care about how their data is being used. These numbers, along with growing legal pressure, make it clear that data protection can no longer be relegated to an afterthought, but must be baked into businesses at their cores.
![\"\"](\"https://proweb.p.blends.be/wp-content/uploads/00001-25.png\")
![\"\"](\"https://proweb.p.blends.be/wp-content/uploads/0001-14-1.png\")
![\"\"](\"https://pointerpro.com/wp-content/uploads/PP-BANNER-GetStartedToday.png\"\n "\\"\\"/")
\n ![\"5](\"https://pointerpro.com/wp-content/uploads/Brand-Loyalty-6-1-4.png\")
\n ![\"read](\"https://pointerpro.com/wp-content/themes/project-child/assets/img/icons/arrow-right.png\"){kind=icon}
\n ![\"17](\"https://pointerpro.com/wp-content/uploads/Depositphotos_94605196_l-2015-1-1024x659-1.jpg\")
\n ![\"Are](\"https://pointerpro.com/wp-content/uploads/SURVEYxANYPLACExZAVENTEMANTWERP-124-1.jpg\")
\n