{"id":21432,"date":"2025-10-31T10:31:40","date_gmt":"2025-10-31T09:31:40","guid":{"rendered":"https://pointerpro.com/de/?page_id=21432"},"modified":"2025-11-17T11:50:04","modified_gmt":"2025-11-17T10:50:04","slug":"white-label-assessment-platform","status":"publish","type":"page","link":"https://pointerpro.com/de/features/white-label-assessment-platform/","title":{"rendered":"White-labeling"},"content":{"rendered":"\n\n\n\n
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100% your brand:
white-label your assessments

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Turn your expertise into a branded digital experience – from the first question to the final report. Get your brand in every interaction:

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    All questionnaires, surveys or forms

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    All personalized PDF & dashboard reports

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    All domains and distribution channels

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1.500 consultants, HR professionals and companies worldwide use Pointerpro.

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How do you brand every assessment touchpoint with Pointerpro?

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1. White label
your URL

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Assessments should live on a domain that reflects your brand identity.

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Either you embed on your website, or you get a custom subdomain.

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2. White label
communication

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Most assessment campaigns come with email invites, reminders, and notifications.

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Automate from your account, using the sender address of your choice (a quick DNS setup is all it takes).

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3. White label
contributor interfaces

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Diverse stakeholders can be involved in assessment creation or distribution.

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Give them access to a professional workspace that carries your brand identity throughout.

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4. White label
end user experiences

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Journeys vary: from questionnaires, dashboards, to report downloads.

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Build each with your logo and colors to create branded digital products.

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What does a fully branded assessment experience look like for your users?

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Fully branded questionnaires

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Your logo, your colors, your fonts, and your interaction design (thanks to question logic).

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Embed on your website or share via a custom link. Whatever you do, you keep the user under your brand’s umbrella.

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Fully branded PDF reports

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Based on the questionnaire responses, your users will receive a PDF report with personalized content and recommendations.

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Turn the PDF into a premium product by designing unlimited templates, applying your brand design in the drag-and-drop Report Builder. 

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Even brand the loading screen and download link

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Fully branded Distribution Portal

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Offer partners or resellers a self-service area for delivering assessments to their network. 

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By white labeling your Distribution Portal, you strengthen your brand reputation with the professional community, on top of end users.

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Fully branded dashboards

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Give stakeholders access to a live snapshot of results and findings. 

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Thanks to Pointerpro’s Dashboard Builder you design their experience, with 50+ charts and widgets to choose from and of course: your logo and your colors.

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Plug and play your branded assessment platform setup with these 4 key components

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Questionnaire Builder

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To build engaging questionnaires and boost response rates

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Report Builder

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To create full-fledged templates that auto-personalize feedback in PDF reports

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Distribution Portal

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To delegate and boost assessment distribution exponentially

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Dashboard Builder

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To get data visualized in myriad ways for every stakeholder

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White-label for multiple brands too

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Do you have more than one brand or do you want to license partners to your assessment solution, but have them use their own branding?

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Then Pointerpro offers you custom solutions too.

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4 reasons you should white-label your assessment solution from A to Z

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Trust

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Your brand removes any doubt about who’s receiving users’ data.

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Professionalism

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You offer a modern, digital self-service tool, not another online form.

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IP ownership

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Pointerpro empowers your expertise. Your brand shines.

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Monetization

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Package assessments as premium solutions or recurring subscriptions.

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Scale without needing developers

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When your assessment activity grows, your brand should grow along with it. 

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Pointerpro allows you to make the entire end user journey look and feel like your proprietary software.

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You're in safe hands

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We’re ISO 27001:2022 certified!

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ISO 27001 certification assures our customers of a steadfast commitment to maintaining the highest standards of information security and safeguarding their valuable data.

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This certification underscores Pointerpro’s dedication to meeting global benchmarks and instilling confidence and trust in the reliability and security of its services.

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This software comes with service

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At Pointerpro, we don’t just want you to use our tool. We want to help you professionalize the way you approach assessments. 

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Count on our customer success team around the clock!

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Need 100% unburdening? Hire our professional service team.

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Given the limitless capabilities of the Pointerpro platform, organizations envision audacious assessment projects to catalyze their business. 

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Whatever resources you may lack to manage the scope of your imagination, we can handle for you.

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You think it, we’ll build it.

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Get a custom offer      Get more info

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Integrate with any software stack

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21st-century software needs to be hybrid. That’s why Pointerpro connects with any other business-crucial platform you use: 

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Whatever tools matter most to your business, Pointerpro integrates effortlessly - whether through Cloud SQL, Zapier, Make, or direct API. 

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That flexibility makes it the ideal assessment software for modern consulting firms and HR departments.

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An award-winning platform for consultants, coaches, HR managers, and marketers

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Relevant Pointerpro help guide pages

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Pointerpro white-label assessment platform FAQ

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You can replace the default Pointerpro link with your own custom domain or subdomain (like assessment.yourbrand.com). Once your domain settings are configured, every assessment campaign you share will use that URL - not ours. Your respondents stay fully in your branded environment from start to finish.

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If you need them, Pointerpro’s support team is at your disposal around the clock to help set up the domain configuration for you.

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Both options work. It depends on the experience you want to create. Embedding your assessment directly on your website keeps respondents fully inside your brand environment. It’s ideal for:

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Using a separate, branded page gives you more flexibility in layout and access control. It’s great for:

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Pointerpro lets you switch between both at any time — while keeping your branding consistent either way.

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Pointerpro supports several monetization paths, so you can turn your assessments and reports into revenue-generating products:

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  • You can embed a payment step within your questionnaire via Stripe or PayPal, charging respondents before or after they complete the assessment.
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  • With the Distribution Portal feature, you can distribute your assessments through partners or clients (resellers) and integrate with your e-commerce or webshop setup through APIs. That allows you to sell your assessments as branded digital products.
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So, yes - monetization is built into the platform, and you can choose whichever route fits your business model (one-time payment, subscription model, reseller model, etc.).

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You’ll still get full control over the visual styling of your questionnaires and reports - meaning you can apply your logo, colors, and branded layouts to create a professional experience.

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However, a small Pointerpro mention will remain visible on key touchpoints of the journey. That means:

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  • Your brand and the vendor brand share space in front of your clients and respondents
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Many platforms only unlock white-labeling as a costly add-on - even at their highest tiers. With Pointerpro, full white-labeling is included from the second tier and up, putting your brand front and center where it belongs.

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Yes. You can design your entire assessment experience - from backgrounds, colors, and logos to charts and over 20+ interactive question types and drag-and-drop PDF report widgets, and 30+ Dashboard Builder widgets. Everything can be shaped to match your brand guidelines.

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And even if you have pixel-level design expectations, Pointerpro also allows you to apply custom CSS for complete control.

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Frequently Asked Questions

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Pointerpro is a software platform to create your own online assessments, automatically generate personalized reports and manage the distribution of assessments.

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Our headquarters are based in Belgium, Europe. However, our team is distributed across multiple time zones to ensure responsive support, no matter where you are. This global presence allows us to provide timely and efficient assistance around the clock.
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Your assessment challenges and objectives are unique to you. So is our pricing. Request your quote and find how we can help you.

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Yes, we are.

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This depends on the plan. You can pay monthly for the Professional and the Enterprise plan.

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You’re in safe hands. We’re ISO 27001:2022 certified!

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ISO 27001 certification assures our customers of a steadfast commitment to maintaining the highest standards of information security and safeguarding their valuable data. This certification underscores Pointerpro’s dedication to meeting global benchmarks and instilling confidence and trust in the reliability and security of its services.

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Pointerpro’s servers are hosted at Amazon Web Services (AWS) in Ireland (EU/EEA) (more info here), and in Australia for our Australian users, the world’s largest and most reliable cloud infrastructure provider. This ensures compliance with EU data protection regulations and guarantees high standards of security and reliability. All our servers are set up redundantly to prevent loss of data or unavailability of any kind. Our SLA with AWS ensures any issue be taken up with the highest priority. Our specialized infrastructure and operations provider keeps a watchful eye to make sure everything is done following the highest standards and operating smoothly. For more info check Pointerpro’s security statement.

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We have over 50 languages supported. You can create each assessment and report in one or more languages. You can check the full supported languages list here.

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We offer two approaches: Do-it-yourself (DIY) and done-for-you (DFY).
DIY is a hands-on approach to building everything by yourself. We will ensure you learn how to use the key features to build a great assessment and report. Likewise, we’ll support you until you are ready to go live and launch the assessment to the respondents

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DFY is the quickest way to get there. Our team will do the heavy lifting here. You will simply share with us the existing version of the assessment and pdf report and we will translate them into Pointerpro. Once we are done, we will teach you how to make changes to it, teach you how to distribute the assessment for you to master your desired workflow. You can reach out to support@pointerpro.com

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It’s best to get started right away but our team is there to help you to feel comfortable when using the tool based on your own needs and timings. We also have a clear onboarding process in place.

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We offer a do-it-yourself solution to build your own assessments, ranging from personality to skills to cybersecurity, and far beyond. The aim of our platform is to help you leverage your own expertise. That means, we don’t provide any content for your assessments.

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Our onboarding process is designed to help you get up and running smoothly - whether you're starting from scratch or already have something in mind! The Onboarding Team will guide you through the key steps to create and launch your assessments and reports with confidence. After the Onboarding, our support team is available whenever you need extra help or have additional questions.

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We are a global company that serves businesses across every industry with stories similar to yours. Check out our gallery of customer case studies or feel free to ask for some other specific cases we can share.

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Take a look at our other features

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